She Built That – Work for other people before you work for yourself advises founder of WNORTH Conference, Heather Odendaal.

“Heather founded the WNORTH Conference when she couldn’t find a resource that brought together women aspiring to senior leadership roles and female entrepreneurs who wanted to grow their business all under one roof. So in true entrepreneurial fashion, she created her own conference. Similarly, she organized the second conference with a newborn attached to her hip.”

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