The WNORTH Story

WNORTH is the vision of Heather Odendaal. She is an accomplished entrepreneur, brand builder and an acclaimed event producer in Western Canada. Heather has worked on some of Canada’s largest and most influential events including the Whistler Film Festival, Crankworx Mountain Bike Festival and the Vancouver 2010 Winter Olympics.

In spring 2015, Heather launched the inaugural WNORTH Conference when her pursuit of finding a leadership conference for women on a path to senior executive leadership fell short. The WNORTH Conference is now heading into its 4th year, taking place April 18-20, 2018.  Past events have featured speaker from IBM, CISCO, TELUS, Google, PwC and Lyft.

Heather and the WNORTH Conference have been featured in publications such as Chatelaine Magazine, The Globe and Mail, BCBusiness Magazine and Vancity Buzz.


The WNORTH Board of Advisors

Jen Murtagh

Chief Strategy Officer, BC Women's Hospital Foundation

Kerry Chalmers

Senior Manager, Strategy & Planning, Cisco Systems, Inc.

Philip Grosch

Partner Consulting and Digital Services Lead, PwC

Cassandra Zerebeski

Manager, Group Business Development, Tourism Whistler

Joanna Peña-Bickley

Head of Design, Internet of Things at Amazon (IoT)

The WNORTH Organizing Committee

Heather Odendaal

Founder & Producer

Mike Odendaal

Founder & Finance

Blair Kaplan

Digital Communications

Ruth Barrow

Graphic Design

Maja Ronneberger


Jenn Di Spirito


Helena Cox

Marketing/Public Relations

Andi Wardrop


Bronwen Hill

Travel Specialist

WNORTH Conference Sponsors